Who Are We

Great things in business are never done by one person. They're done by a team of people.” -Steve Jobs, Founder, Apple Inc.

We are a firm of professional and dedicated business and executive coaches.  We enable business owners and senior executives to propel their businesses into long-term sustainable enterprises… having more time, awesome teams and abundant wealth, resulting in a greater investment and increased employment.


Our Coaches

Shirley Pearson Sean Friend 

Shirley Pearson 

Business & Executive Coach – Umhlanga


She worked in Johannesburg heading up the Industrial Relations department of what was then the biggest retailer in SA, the OK Bazaars and Hyperama. 

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Sean Friend

Business Coach – Newcastle office


As well as other ventures, Sean has owned Golden Peak Spur in Vryheid since 1995 and has rapidly increased profits with the ActionCOACH system before becoming a coach himself.

View his full profile


Our Vision

Our vision is to contribute to the growth of the Nation by significantly impacting employment in South Africa through profitable and sustainable private enterprises

Our Core Values


I have the courage to move forward in the face of fear, and life’s challenges. I will always do the right thing. I will admit to my mistakes. I will have the courage to be vulnerable.


iNala / Abundance

I believe that life, in all its manifestations is abundant and that opportunities are everywhere. I understand that abundance is not something that I create but something which I tap into through my thoughts, emotions and actions. I accept that abundance flows to me to the extent that I create abundance for others.


100% Responsibility

I own everything that shows up in my life, whether good or bad, wanted or unwanted. I am accountable for my results and I know that for things to change, first I must change.



I accept that success comes from what I consistently do day in and day out. I am therefore focused and disciplined in my work. I am also consistent in my behavior and temperament.



I embrace life’s journey with joy & light-heartedness whilst inspiring those around us to live happier and more meaningful lives



I will always appreciate ALL that is, including myself


Book a complimentary strategy session with one of our coaches today and start building a better business for you and your family